The Los Angeles Sugar Ring by J. Michael Niotta PhD

Author:J. Michael Niotta PhD
Language: eng
Format: epub
Publisher: Arcadia Publishing Inc.
Published: 2017-03-18T04:00:00+00:00

While the papers in the Bay Area rejoiced over the coming return of steam beer, the reports in Los Angeles tallied up the damage of the 1933 Long Beach earthquake. A month after the destruction, Preston reopened Eagle as El Rey Brewing Company. Translated from Spanish, “El Rey”—like Elvis—is “The King.” Budweiser may have become famous as “the king of beers,” but during the 1930s, El Rey reigned as “the king of beer.” Considering that a Budweiser beer out of the Kingdom of Bohemia established itself long before Anheuser-Busch spawned an American version, who were they to holler? Like Eagle before it, El Rey specialized in steam, yet, when the legal limit was initially raised, Bay Area drinkers doubted the stuff could be brewed at such a low alcohol level. Addressing the public’s concern, Carl A. Tornberg’s son Gunnar C. Tornberg stepped up and assured the masses, “We’re all set.” These words carried a lot of weight, especially considering that many San Franciscans believed the senior Tornberg had created steam beer decades earlier. To dispel popular belief, beer drinkers were enjoying steam way back when wee Carl was only five.

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